Blog Archives

Statistics, or lying to be credible

82 per cent of statistics are made up on the spot. Including this one. We have all heard the joke yet statistics continue to hold some kind of sway over me – and by all account more than half the

Posted in Better content, Content strategy, Random thoughts

Link text is more important than “click here”

Linking from your content is important – it builds credibility and improves useability, which combined equals more satisfied readers and hopefully return visits. Finding the right material to link to takes time and effort; effort that is wasted if no

Posted in Better content, Content strategy Tagged with:

5 words doomed to be big in 2012

First posted February 2012 Shortly after posting 5 words to ban in 2012 a reader pulled me up short. Rather than “ban” words, she suggested, perhaps I should name five words that will be a hit. I love a challenge,

Posted in Better content, Content strategy, Things to avoid, Workplace communication Tagged with: ,

5 words I don’t want to hear in 2012

Originally posted December 2011 It’s the season for Words of the Year, but as regular readers know I tend to go against the trend, just because I can. So, I’m not going to extol the virtues of any particular word

Posted in Better content, Content strategy, Words and language Tagged with:

7 ways to break the content mould

Originally posted December 2011 If you were lured in by the headline I’m sorry but there isn’t a seven-part list anywhere in this post; that would hardly be a convincing argument for abandoning tried and tested formats. Writing to a

Posted in Better content, Content strategy

Storytelling and the inverted pyramid

Storytelling is a very powerful tool for conveying corporate messages in an engaging way: bringing simplicity to complex ideas, providing context for abstract concepts and quickly showing what’s in it for the audience. Only one problem – too many people

Posted in Better content, Content strategy

Don’t edit out the personal touch

I yammer on a lot about being “human” in corporate communication, both online and in person. But there is no point in developing a personal tone that encourages discussion and builds credibility if it is eliminated in the editing process.

Posted in Better content, Clear communication, Content strategy

Captions capture attention

Captions capture attention. But judging by most web sites out there, this blog included, they are grossly underutilised. I first heard of the significance of captions at a Nielsen Norman Group seminar on usability three years ago. It shocked me

Posted in Better content, Content strategy Tagged with:

Four essentials for connecting with your online audience

“We can help you to implement and facilitate leading-edge technologies, developed through years of client engagement and lengthy market experience, to leverage synergies in your business.” It takes more than a “we” and “you” randomly thrown into a corporate text

Posted in Better content, Content strategy

The A-Z of corporate communication (reposted)

This post has been reposted as part of my attempt to reclaim my blog 😉 It’s been recovered from Report Watch (thanks guys). I’d like to be able to say these 26 points are all you need to know about

Posted in Clear communication, Content strategy Tagged with:

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