MichCommunication is a full-service communication consultancy. I can support you with:
If you don’t know what you want to achieve with your communication you can’t hope to succeed. A clearly defined communication strategy optimises the time and money you invest in communicating with your target groups.
I’ve worked with small and large companies to produce strategies, define roles and responsibilities and develop tactical plans for implementation – whether on a company or project level.
The key has been balancing stakeholder needs and expectations with the overall company goals to ensure the strategy is actively used, not left on a mainframe gathering cyber dust.
Writing, editing, proof reading
I combine 14 years in journalism with eight years in corporate communication to provide all-round support in writing, editing and proof reading.
The combination ensures fast, accurate turn around, with a clear focus on achieving business objectives. Content marketing/brand journalism at its best.
More and more businesses are seeking media attention at a time the media sphere is shrinking. Getting the attention of journalists, bloggers and influencers is increasingly difficult, but not impossible.
As a former journalist I understand what the media needs and therefore how to sell your message. And as a communicator with experience from the retail, wholesale, manufacturing, technology, health and finance sectors I bring best practice from international, national and local businesses.
Of course, not all publicity is positive, so having a plan in place to handle unwanted attention is just as important as pushing out your message.
You can’t expect people to come to your website or simply pick up the phone. It’s therefore important to speak to your customers and stakeholders where they already spend their time.
It could be Facebook or Twitter, LinkedIn, Pinterest or Google +, or maybe an industry-specific forum known only to the experts.
Knowing where your clients are is the first step, producing updates and content that keeps them interested and prompts them to take action is the next.
I have worked with large international companies to produce SocMed strategy and on-going content plans, and if needed, execute these plans by producing and publishing engaging, relevant material.
Building in-house competence is a great investment that not only saves money in the long-term but empowers your staff creating a stronger, loyal team.
I have provided one-on-one coaching and education in content production, presentation skills and handling the media, small-group workshops on a variety of communication needs, and lectures on topics that support your business.
Training is customised to your needs and level of expertise.
PowerPoint is one of the most abused tools in business today. But it doesn’t have to be. A well executed PowerPoint presentation, delivered with confidence, provides a positive experience of your company and brand, while helping get your message across.
I believe in PowerPoint packs that you can update yourself, providing flexibility to customise and update your slides as needed – without further cost.